Friday, July 08, 2011

Bachchan says his state tourism ad is working

Bachchan says his state tourism ad is working
Express News Service

In the city to promote his latest release, actor Amitabh Bachchan on Thursday said most Gujaratis did not even know about the archaeological sites in their state.

Bachchan, who is the brand ambassador for Gujarat Tourism, said even Gujarati NRIs frequently wrote on his blog site expressing their ignorance about such sites in Gujarat. The actor said the TV ad campaign, Khusbhoo Gujarat Ki, in which he features, has many Gujaratis responding with messages on his blog that they would visit the featured places.

Promoting his movie Buddah Hoga Tera Baap, Bachchan said, "Khusboo Gujarat Ki is a very nice project. What attracted me was the fact that the state is an important part of the country and among all the archaeological sites in India, Gujarat has most of them. It's an honour to popularise the Gujarat Tourism."

"Each and every place I visited, whether it was the Rann of Kutch or the Gir Forest, they have extraordinary features," the actor said.

Gujarat Tourism Secretary Vipul Mitra said the Khusboo Gujarat Ki project would now cover Saputara in the Dangs, Ambaji temple, Pavagadh and the Sun Temple in Modhera.

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